Real Simple makes Pinterest look real simple

Pinterest has easily become my favorite social media platform. The pin-sharing website allows me to collect and organize photos I like and links I find helpful all in one place. I think Pinterest was initially geared more toward personal use, but with the site's growth in popularity more and more businesses are beginning to utilize the social media platform.

Real Simple, the magazine and online source for "creative, practical, and inspiring solutions that make life easier" has become a popular brand on Pinterest and one of my favorites to follow for a couple reasons.

Real Simple obviously understands how to reach their target audience. The same people reading Real Simple's monthly magazine are the people who visit Pinterest daily: women. Real Simple tends to their audience by pinning recipes, hair styles, fashion trends, inspiring quotes and tips on organization, cleaning and decorating. Real Simple focuses on pinning content that interests women and they pin a lot of it. Real Simple currently has 113 different boards with 7,200 pins. They've added three new pins since I started this blog post. By consistently updating content, Real Simple keeps followers engaged and looking forward to new content. Real Simple also attracts Pinterest followers by pinning sharp visually appealing photos. High quality photos and links compel users to click through the page and engage.

It is important for organizations to carefully consider their audience and their messages before they decide which social media platforms to dive into. In my opinion, the decision to utilize Pinterest was a no-brainer for Real Simple. Living up to their name, Real Simple successfully uses Pinterest to share daily finds, tips and solutions that help simplify women's lives.